Podcast

Overcoming Campaign Chaos with My Campaign Coach’s Raz Shafer

If you’ve ever been involved in a political campaign – whether as a block walker, campaign manager, or even a candidate (or anywhere in between!) – you’ve probably experienced a certain degree of… campaign chaos. It’s hard to anticipate all the challenges coming at us on the campaign trail… and even harder to put future systems in place to solve them when we have fires to put out NOW.

I’ve encountered plenty of these unexpected obstacles lately on Larry Sharpe’s campaign, and thankfully, my college-buddy-turned-campaign-coaching-rockstar Raz Shafer came to the epic rescue with some easy solutions for our rapidly growing team.

So when I found out he was also an expert at organizing a campaign’s ground game (something I admittedly know nothing about!), I had to bring him on to help our Leading Liberty candidates and community take control of their campaigns, too.

So here’s what you’ll learn in this episode of Leading Liberty:

  • The most common ground game mistake liberty candidates make (and what to do instead)
  • The ONE most important question voters need answered about your vision and values
  • The 5 systems you need to master to take control of your campaign
  • 4 things you need to cover in the script you provide to door-knocking volunteers
  • How the car in someone’s driveway can help you have a more productive political conversation
  • 2 questions you need to ask your printing vendors to save your campaign time and money
  • Where to find inexpensive campaign coaching (and how to make the most of it)
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Free Cheat Sheet: 10 Questions You Need to Ask to Take Control of Your Campaign

Free Cheat Sheet: 9 Ways to Make the Most of Your Volunteers

Book a Free Consultation with Raz (you won’t regret it!!)

Schedule a free demo of the Campaign Sidekick voter contact software

Enroll in Raz’s Advanced Candidate Course

How to Run for Office Podcast: How to Use Facebook to Super Charge Your Campaign with Jenn Gray

Join the Best Campaign Team in the LP on a LIVE Call with Larry Sharpe (Friday 8/4 at 6P/9E)

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Sponsor our editor from Young Americans for Liberty and get a shout out on the next show!

Engaging New Donors on Fundraising Apps with DonorSee’s Gret Glyer

Facebook meets Uber for fundraising? Building community with low-dollar donors (and demonstrating that their support really does make a difference) isn’t easy – but now, there’s an app for that.

It’s easier to post a project on DonorSee than a picture on Instagram, and dollar-for-dollar, their results are blowing the Red Cross (and taxpayer-funded foreign aid) out of the water.

The government even banned the Peace Corps from using the app, so you know it must be good. But then again, DonorSee CEO Gret Glyer (who also happens to be a libertarian) knew he was starting a revolution, and he expected the resistance.

So here’s what you’ll learn in this episode of Leading Liberty:

  • How a 20-something kid built more houses for the homeless in Haiti than the Red Cross (for a minute fraction of the cost)
  • How competition for new donor dollars results in more compelling and impactful projects
  • What you need to know about imagery, social proof, and quantifiable calls to action
  • Why an LLC might be more charitable than a 501c3
  • What traditional non-profits and even political campaigns can learn from DonorSee’s success
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Download DonorSee in iTunes

Download DonorSee on Android

Follow DonorSee on Facebook

Article: Why DonorSee is an LLC (as opposed to a 501c3)

Article: Charities Are Unsustainable

Follow Gret on Twitter @gretglyer

Pledge to Help Larry Sharpe Make History

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

Making Peace with the Military with Combat Veteran Marc Sepulveda

Why do some factions of the freedom movement seem to have such an ax to grind with the military? Sure, it would be great if we had a war and no one showed up, but back in real life, the military isn’t going anywhere… and at least 76 percent of the general public has a favorable view of every branch.

Tha’s a good thing though, because veterans are natural allies for pro-liberty causes and campaigns. More active duty servicemen and veterans supported Gary Johnson and Ron Paul than any other candidate, and given their personal experience with blowback, they’re some of our most credible voices for peace.

If we want to win hearts and minds, we need to choose our battles and learn from the messaging mistakes we’ve made in the past. And that starts with making an effort to understand who we’re talking to and where they’re coming from.

So here’s what you’ll learn (from a combat veteran I deeply respect) in this episode of Leading Liberty:

  • How liberty-leaning servicemen reconcile the non-aggression principle with the role of the military in today’s world
  • Why the mismanagement of the VA perfectly illustrates the problems with universal healthcare
  • A little-known secret of the pension reform crisis (and what he’s trying to do about it)
  • Whether libertarians should run as independents or Libertarians (more on this later)
  • What unique contributions veterans can make to the freedom movement
  • How our communication approach with veterans needs to change if we’ve never served
  • And lots more!

So on that note, let’s dive into the interview.

Resources in this episode:

Article: When will we start asking the right questions about our healthcare system?

Follow Marc on Facebook

DEBATE: Should libertarians run as independents or Libertarians?

Check out the scoreboard in the Leading Liberty Mastermind Facebook group.

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

How to Raise Money with Events and Volunteers with the Libertarian Party’s Jess Mears

Raising money is hard. Raising money for Libertarians is even harder. So how can we use the resources we have today to build a stronger base tomorrow?

We should never start asking for money if we can’t explain why we need it, how we’re going to spend it, and how much the things we need are going to cost… but once we’ve got that foundation, where do we go from there?

As Development Coordinator for the Libertarian National Committee (and Johnson Weld 2016’s Director of Digital Events), Jess Mears has raised a *lot* of money for Libertarian candidates and affiliates, and in this episode of Leading Liberty, she’s condensed over a dozen campaigns worth of experience into 30 minutes of actionable fundraising strategies for her fellow freedom fighters.

So here’s what you’ll learn in this episode of Leading Liberty:

  • 3 insider secrets to help determine how much to ask for before you pick up the phone
  • Where to get the data you need to start the fundraising process
  • 4 elements of a successful, memorable event
  • What roles and skills you need on your campaign fundraising team
  • How to respond when people say they’re not interested
  • The key differences in how to raise money for candidates vs. local affiliates
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Look up prospects’ political giving history on the FEC website

Look up prospects’ property values on Zillow

Easy things you can do to help grow the Libertarian Party

Follow the Libertarian Party on Facebook

Connect with Jess on Facebook

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

The Power of Alternative Media (And How to Do It Right) with Being Libertarian’s Nicholas Veser

If you had the opportunity to tell your story to the entire liberty movement (and beyond), how would you do it? Capturing the essence of our message in a substantive, entertaining way isn’t easy, but that’s what Nicholas Veser does best.

You may know him as the host of Being Libertarian’s “Daily Headline” video segments, but what you may not know is that he also brings his umpteen Telly Awards worth of experience to video marketing pieces for other pro-liberty causes and campaigns.

He’s created top-notch storytelling content for several candidates and the Libertarian Party itself, he’s an expert at building brands for liberty, and he’s full of actionable advice to help other freedom fighters get started with video marketing.

So here’s what you’ll learn in this episode of Leading Liberty:

  • What super simple equipment you need to DIY a professional-looking video
  • Several specific types of video content to create for your cause or campaign (and what NOT to do on camera)
  • How Being Libertarian grew one of the largest pro-liberty audiences on Facebook
  • The pros and cons of alternative media outlets vs. mainstream propaganda machines
  • Whether all press is actually good press (and how Libertarians can get it without sinking to the other parties’ level)
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Check out the Liberty Link Media Group’s videos on Facebook

Follow Being Libertarian on Facebook

Learn more about the Liberty Link Media Group

Politics, Activism, and More on BeingLibertarian.com

Rode SmartLAV Microphone, Diva Ring Light, and Smartphone Tripod Mount on Amazon

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Mastermind Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

How to Get Libertarians Elected (Really) with the Libertarian Leadership Academy’s C Michael Pickens

“It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people’s minds.” That was Samuel Adams in 1775, and his legacy became the Libertarian Leadership Academy’s mission.

Michael Pickens has helped numerous Libertarian candidates achieve local wins and record-breaking vote totals, and in this LIVE interview, he’s telling all on how they did it… and how your campaign can too.

So here’s what you’ll learn in this episode of Leading Liberty:

  • Why local wins and community involvement are the most important things we can focus on
  • What we need to reflect on BEFORE we commit to a campaign
  • The key elements of record-breaking Libertarian runs for office
  • The ONE must-read book for Libertarian candidates and activists
  • What you need to create FIRST in order to make a successful ask for a major gift (and where to find an example)
  • What video games and chess have in common with successful Libertarian campaigns
  • Which voters we need to focus on (and where to find them)
  • Where to get affordable training on how to develop your leadership and campaigning skills
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Grab your free copy of the Libertarian Leadership e-book

Learn more about the Libertarian Leadership Academy courses

Join the Libertarian Leadership Academy

Watch the uncut LIVE taping of this interview on YouTube

Larry Sharpe demonstrating effective conversations with progressives on the We the Blue podcast

Any questions, comments, or special requests?

Tell us what’s on your mind in the Leading Liberty Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

Does the Liberty Movement Need to Lighten Up? with We Are Libertarians’ Chris Spangle

Liberty in danger is no laughing matter. Or is it?

We Are Libertarians is “treating modern politics with all the irreverence it deserves,” and it’s earned them one of the largest followings in the freedom movement.

And what’s really remarkable about their rapidly growing podcast and Facebook page is that the marketing behind them is almost entirely organic (a.k.a. free).

So here’s what you’ll learn in this episode of Leading Liberty:

  • How to successfully integrate comedy and current events
  • The pros and cons of growing your audience with a Facebook merger
  • How to become a better speaker if you hate the sound of your own voice
  • The root cause of LP infighting (and how to help the movement move beyond it)
  • How to use Facebook groups and Snapchat to have more fun and build more intimate relationships with your followers
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Listen to the top episodes of the We Are Libertarians podcast on the human cost of government regulations

Jenn Gray on Marketing Libertarianism on the We Are Libertarians podcast

Follow We Are Libertarians on Facebook

Questions, comments, special requests?

Tell us what’s on your mind in the Leading Liberty Facebook group!

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

OR Get a shout out on the next show by pledging $1 per episode to keep Leading Liberty ad-free!

A Message of Hope and Optimism with Libertarian Candidate and Activist Alex Merced

Libertarian ideas don’t sell themselves. Just like any product, liberty needs great marketing and positive messengers, and that’s what this episode is all about.

Alex Merced is the founder of the Libertarian Positivity Caucus, the creator of Libertarian Wing Media and the Libertarianism 101 online course, the host of several podcasts, and a candidate for comptroller in New York.

He’s also run for public advocate and U.S. Senate, and with that experience comes a really refreshing perspective on how much of a difference we can make in our own communities and personal circles of influence.

So here’s what you’ll learn in this episode of Leading Liberty:

  • Why media is so biased against libertarians (and what we can do about it)
  • The biggest branding mistakes libertarians make (and how to fix them)
  • What we need to do FIRST, before we start talking about policy
  • The role of a caucus within a party
  • What a comptroller is and why it’s a perfect window of opportunity for Libertarians
  • How to get people to aspire to your ideas with arguing
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Episode 8: Reshaping the Debate (Literally) with Larry Sharpe, Libertarian

Join the Libertarian Positivity Caucus

Learn more about Alex’s resources for Libertarian activists at AlexMerced.com

Follow Alex Merced on Facebook

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

Keep Leading Liberty ad-free by pledging $1 per episode on Patreon

Mastering Public Relations for Liberty with the Institute for Justice’s John Kramer

Even when we lose the battle, we can still win the war. And no one knows that better than the “merry band of libertarian litigators” at the Institute for Justice.

If you’ve ever heard the word “Kelo,” you’ve experienced the power of public relations, but what you might not know is the strategy and philosophy of the man behind it.

As Vice President of Communications at IJ, John Kramer has directed the media relations for 6 landmark Supreme Court cases (among many others), 5 of which they won in court, and the other of which they absolutely won in the court of public opinion.

He brings an unparalleled depth of experience to the pro-liberty PR table, and I’m thrilled to share his 25 years of communication expertise with the Leading Liberty tribe.

So here’s what you’ll learn from “freedom’s PR man” in this awesome episode:

  • How to write compelling headlines, op-eds, and press releases that earn the trust of the public and the press
  • The “PhD” philosophy of public relations (and how you can apply it to your own cause)
  • A literal and figurative example of effective “billboard marketing”
  • The top 2 rookie mistakes to avoid when communicating with the media
  • An inspiring secret weapon to get your creative juices flowing when it’s time to create new content
  • What leadership advice a 25-year veteran of the freedom movement would give to young organizations
  • And so much more!

So on that note, let’s dive into the interview!

Resources in this episode:

Want to see some examples of awesome storytelling content?

Visit IJ’s website to learn more about their litigation for liberty.

Follow IJ on Facebook

Follow IJ on YouTube

Check out Kramer’s new novel, Blythe, on Amazon

And for more after the show, check out the free marketing resources for the freedom movement on JennGray.com.

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!

The Next Chapter for the Libertarian Party with LNC Chairman Nicholas Sarwark

The Libertarian Party may have its challenges, but it’s the ONLY party in the United States that’s actually growing.

And that’s thanks in large part to Nicholas Sarwark, the chairman of the Libertarian National Committee.

He’s a warrior for ballot access, debate inclusion, and candidate recruitment, and after almost 20 years of experience, his vision and perspective on the future of the Libertarian movement are absolutely inspiring (in my humble opinion).

So here’s what you’ll learn in this episode of Leading Liberty:

  • How our personal outlook affects our political effectiveness
  • What our 2016 battles for ballot access mean for 2018 and 2020
  • Which challenges we need to overcome for more independent voters to take us seriously
  • Whether he supports Arvin Vohra’s comments about the military
  • Whom he’d endorse for president in 2020
  • What the “platinum rule” is and why it matters
  • And lots more!

So on that note, let’s dive into the interview!

Resources in this episode:

Follow Nicholas Sarwark on Facebook

Got questions?

Connect with Jenn in the Leading Liberty Mastermind

P.S. Did you like this episode?

Help other freedom fighters find the show by leaving Leading Liberty a quick review!